Award winning Creative Directors Bryan Barnes & Shannon Murphy at adam&eveDDB join the podcast to break down the music-for-ads industry. With experience working with brands like JetBlue, Volkswagen, Molson Coors, and Mountain Dew, the pair dive into tackling music from a creative perspective. Episode Highlights: 05:30 - Shannon discusses her introduction to music in the advertising industry 12:00 - Shannon dives into a project for Blue Moon, and the key role music played in the campaign 17:00 - Bryan shares how he navigates music terminology in the production phase 19:00 - Bryan dives into the background of a powerful project for P&G and the custom music process 24:20 - Shannon & Bryan share their key advice for fellow creatives More on SoStereo: SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com
Award winning Creative Directors Bryan Barnes & Shannon Murphy at adam&eveDDB join the podcast to break down the music-for-ads industry. With experience working with brands like JetBlue, Volkswagen, Molson Coors, and Mountain Dew, the pair dive into tackling music from a creative perspective.
Episode Highlights:
05:30 - Shannon discusses her introduction to music in the advertising industry
12:00 - Shannon dives into a project for Blue Moon, and the key role music played in the campaign
17:00 - Bryan shares how he navigates music terminology in the production phase
19:00 - Bryan dives into the background of a powerful project for P&G and the custom music process
24:20 - Shannon & Bryan share their key advice for fellow creatives
More on SoStereo:
SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com